COMUNICADO: Coty Prestige Welcomes Josh Holloway in Europe

Actualizado 22/05/2007 19:12:25 CET

MUNICH, Germany and LONDON, May 22 /PRNewswire/ --

-- The Actor is the New Face of Davidoff Cool Water (Worldwide Except North America)

Coty Prestige, a division of Coty Inc., has signed an agreement with actor Josh Holloway to be the new face of the Davidoff Cool Water fragrance (worldwide except North America).

Josh Holloway was present in Munich on Monday, May 21st and in London on Tuesday, May 22nd to give exclusive interviews.

The agreement marks the first time this southern charmer, the well-known "Sawyer" from LOST, crosses over into the fragrance market. Davidoff Cool Water, a major emblematic fragrance, has long symbolized the energy, sensuality and the cool attitude that characterize Josh Holloway.

Nature and the sun empower him with energy. The sea is his universe. Holloway currently resides in Hawaii. He is known to play it low-key on occasion by sailing and fishing. He is also a born adrenaline junkie, longing for the thrill of extreme sports like paragliding and snowboarding.

"I love Cool Water because it is simple, powerful and timeless. To me, the Cool water man is not someone who is trying to be cool, he is someone who is comfortable with his masculinity" said Josh Holloway.

"Davidoff Cool Water is a legendary fragrance, a unique worldwide success since 1988. Josh Holloway has a strong, authentic, cool personality, but also an intimate relationship with the water. As an icon of masculinity and powerful character, he truly embodies the values of Davidoff Cool Water. Both share authenticity and originality, both are the first and the best and in this sense are unique," said Françoise Mariez, SVP International European Marketing Licenses, Coty Prestige.

The agreement entails Josh's being the worldwide public face of Davidoff Cool Water (except North America). In July 2007, the first TV commercial and print ad for the fragrance featuring the sexy, cool, fashionable actor will appear.

About Coty Inc.

Coty was created in Paris in 1904 by François Coty who is credited with founding the modern fragrance industry. Today, Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty with annual net sales of $2.9 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 91 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Baby Phat, Calvin Klein, Cerruti, Chloé, Chopard, Davidoff, Gwen Stefani, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Kenneth Cole, Lancaster, Marc Jacobs, Nautica, Nikos, Phat Farm, Sarah Jessica Parker, Vera Wang and Vivienne Westwood. The Coty Beauty brand portfolio is more widely distributed and includes adidas, Aspen, Astor, Calgon, Celine Dion, Chupa Chups, David and Victoria Beckham, Desperate Housewives, Esprit, Exclamation, Isabella Rossellini, Jovan, Kate Moss, Kylie Minogue, mary-kateandashley, Miss Sixty, Miss Sporty, Pierre Cardin(X), Rimmel, Shania Twain, Stetson, the healing garden and Vanilla Fields. For additional information about Coty Inc., please visit

(X)European license only

Contact: Isabelle MICAL, Vice President Public Relations and Communications; Cerruti, Chloe, Chopard, Davidoff, Jil Sander, JOOP !, Lancaster, Nikos, Vivienne Westwood; Tel: +33-1-58-71-75-80; e-mail:

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