Actualizado 15/11/2016 12:47 CET
- Comunicado -

DESSO® Joins Debate on Circular Economy and Future of Manufacturing at World Economic Forum's 'Summer Davos

WAALWIJK, the Netherlands, September 9, 2014 /PRNewswire/ --

Desso, a leading global carpets and sports pitches company is participating in discussions on the transition to the circular economy and the future of manufacturing at the Annual Meeting of the New Champions held in Tianjin in the People's Republic of China, organised by the World Economic Forum (WEF) during 10-12 September.

Established in 2007 as the foremost global gathering on science, technology, and innovation, the Annual Meeting of the New Champions convenes the next generation of fast-growing enterprises shaping the future of business and society together with leaders from major multinationals as well as government, media, academia and civil society.

Meeting under the theme Creating Value through Innovation, more than 1,600 participants from 90 countries will focus on how innovation can generate more and better value for all - for the people we serve, the organizations we lead and the societies to which we belong.

Desso executives Alexander Collot d'Escury (CEO) Roland Jonkhoff (Managing Director) and Andrew Sibley (Regional Managing Director) will participate as delegates.

In addition, Desso CEO Alexander Collot d'Escury will play a role in key debates:

- Speaker and facilitator at Mainstreaming the Circular Economy, Wednesday
10 September, 13:30-15:00. This session brings together experts, business leaders and
government officials to discuss Project MainStream and its core objective of
encouraging the take up of the circular economy by more organisations. The circular
economy is a regenerative model in which goods are made to be recycled, remanufactured
and reused in a non-toxic closed loop system. It enables businesses to prosper in a
responsible way, with a positive impact on people and the planet.
- Speaker at Strategic Shifts in Manufacturing, Wednesday 10 September,
15:45-16:45. The central topic will be: What trends, business models and emerging
technologies are transforming the manufacturing sector?

Desso has been engaged in the transition to the circular economy since 2008, powered by Cradle to Cradle(R) innovation.

"We are delighted to see how discussions about the shift to the circular economy is gaining ground at prestigious events like this, all of which is helping us all realise a more sustainable and positive economic model," says Desso CEO Alexander Collot d'Escury.

Alexander Collot d'Escury is a member of the steering committee of the WEF Project MainStream, the collaborative cross-industry project to drive forward the circular economy.

For more information on the Annual Meeting of the New Champions go to:

Follow the Annual Meeting of the New Champions 2014 at View the best Forum Flickr photos at View photos from the event at Read the Forum blog at

For more information on Project MainStream go to:


CONTACT: MEDIA CONTACT: Anette Timmer, Tel: +31-416-684100,

Mejora la comunicación de tu empresa con Europa Press Comunicación