Publicado 09/09/2014 10:01CET
- Comunicado -

GfK's 2015 Sales Forecasts for Technology Products

NUREMBERG, Germany, September 9, 2014 /PRNewswire/ --

GfK has today announced the availability of its 2015 sales forecasts for all major technology product categories worldwide.

GfK's forecasts, called Target Setter, are built from weekly point of sale (POS) data, gathered from GfK's global retail sales tracking in over 70 countries - the largest and most comprehensive dataset available. This makes GfK's forecasts stand out for objectivity, transparency and reliability, being substantially more accurate than forecasts based on shipment data.

Available as a one-off purchase, GfK Target Setter includes all the major technology product categories (audio products and multimedia, headsets, mobile handsets, PCs, tablets, netbooks, cameras, camcorders, printing, TVs, video products), forecasting what units will sell in what numbers, at what price, by region. It also allows clients to drill down to country forecasts by month and to see the sales impact of setting regional market share targets.

Kevin Walsh, Forecasting Director at GfK comments, "With September now begun, technology companies, distributors and retailers are looking to set their 2015 budget and sales targets. These have far-reaching implications for business, putting significant pressure on financial officers and strategy planners to get it right first time. Because our forecasts use point of sale data from our global retail tracking, we give our clients the confidence of knowing that their financial planning is built upon the most reliable, comprehensive and objective data available."

For more information on GfK Target Setter, please contact Kevin Walsh on or +44-20-7890-9380 or visit

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK's long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

For more information, please visit or follow GfK on Twitter:

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