Publicado 25/11/2015 15:51
- Comunicado -

Strongest Q3 Smartphone Sales on Record Driven by Demand in China, MEA and Emerging APAC* (y 2)

Kevin Walsh explains, "GfK forecasts global smartphone demand to grow by +13 percent quarter-on-quarter in Q4 this year, bringing total 2015 demand to 1.3bn units. At +7 percent year-on-year growth, this represents a slowdown from the growth of +23 percent seen in 2014. Next year we forecast growth to improve marginally to +8 percent year-on-year, buoyed by China and Central Europe, but emerging APAC and MEA will remain the main powerhouses of smartphone unit demand. These markets will continue to benefit from the double-whammy of low smartphone penetration rates and more lower-priced devices entering the market."

For more information, please visit http://www.gfk.com or follow GfK on Twitter: https://twitter.com/GfK

Note to editors 

*Countries included in Developed / Emerging APAC in this release: 

Developed APAC Emerging APAC

Australia India

Hong Kong Indonesia

Japan Kampuchea (Cambodia)

New Zealand Malaysia

Singapore Philippines

South Korea Thailand

Taiwan Vietnam

Amanda Martin, T +44-7919-624688, Amanda.Martin@gfk.com

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