PARIS, France, August 4 /PRNewswire/ --
-- Video Ringtones Deployed With Vodafone Italy
Musiwave, an Openwave company (Openwave Systems Inc. NASDAQ: OPWV) and a leading provider of mobile music entertainment services to operators and media companies worldwide, and Actimagine, the supplier of the Mobiclip(TM) mobile video codec, today announced full video mobile ringtones have been added to the Pictones(TM) product line.
Pictones were first released by Musiwave in 2004 and combine songs with an animated 'slide show' of images, extracted from video clips. By integrating Actimagine's advanced video codec Mobiclip, Musiwave is now able to provide unique, high-quality full video ringtones to its operator customers. This new generation of Pictones has already been successfully launched with Vodafone Italy and additional operator roll outs may occur as early as this year.
Downloadable content such as ringtones, video clips, news, sports content and other entertainment is a lucrative revenue stream for carriers. Managed in the same way as existing ringtones, Pictones are either integrated into the users' mobile handset, or easily downloaded, and offer both mobile operators and record companies the benefit of new revenue streams. Though maturing, the revenue from ringtones alone is a $3B worldwide market.
"Ringtones have nearly reached the point of market saturation; operators and consumers alike are waiting to see 'what's next,'" comments Nicolas Pelletier, general manager, Musiwave. "Our second generation Pictones offering satisfies consumer demand for new personalized music content and is as simple as downloading a standard ringtone."
Actimagine's Mobiclip software video codec delivers a high-quality video experience on mobile phones and is endorsed by a range of content publishers worldwide.
André Pagnac, CEO of Actimagine says, "Mobiclip video technology allows the delivery of high quality video ringtones on mobile handsets, adding to Musiwave's already strong line-up of innovative music offerings. Users can now enjoy watching their favorite singers and personalities with each incoming call, enabling the further personalization of their mobile phone."
Musiwave provides mobile music entertainment services to over 30 mobile operators in 25 countries including Vodafone, T-Mobile, Telefonica, Orange, SFR and Amena.
About Actimagine
Actimagine pushes the boundaries of video on mobile. Mobiclip, Actimagine's latest software video codec, delivers the best video experience while reducing power consumption. With Mobiclip, standard batteries allow more than seven hours of video playback. Mobiclip has already been endorsed by major content studios to deliver full-length, full-screen, 30 frames per second movies on 128MB. Mobiclip is patented, and is available for licensing. Actimagine's headquarter is located in Paris, France. The company has overseas branches in Tokyo and Singapore. Customer references include Nintendo Co., Ltd, Sony Pictures Digital and Fisher Price.
www.actimagine.com - www.mobiclip.com
About Musiwave and Openwave
Musiwave, an Openwave company (Openwave Systems Inc. NASDAQ: OPWV), is a leading provider of mobile music entertainment solutions, including software, marketing and content management, to operators and media companies worldwide. For more information, please visit www.musiwave.net.
Openwave Systems Inc. (Nasdaq: OPWV) is the leading independent provider of open software solutions for the communications and media industry. Openwave software solutions are designed to enable customers to accelerate ARPU by rapidly launching value-added communication, information and entertainment services across networks and devices, and comprise a broad range of solutions including content delivery, messaging, music, video, and location. Openwave is a global company headquartered in Redwood City, California. For more information please visit www.openwave.com.
Openwave and the Musiwave logo are trademarks of Openwave Systems Inc. All other trademarks are the properties of their respective owners.
For more information please contact: Openwave Systems Inc., Vikki Herrera, Public Relations, Vikki.Herrera@openwave.com, Tel: +1-650-480-6753, Actimagine, Mathilde LORENZI, press@actimagine.com, Tel. +33-1-53-30-03-65
