Ewan McGregor in London for Exclusive Interviews

LONDON, February 26 /PRNewswire/ --

-- The Actor is the Face of the New Men's Fragrance Davidoff Adventure

To publicize the launch of the new Davidoff Adventure Fragrance, Ewan McGregor was in London at the Langham Hotel where he gave exclusive interviews.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080226/295035-a )

(Photo: http://www.newscom.com/cgi-bin/prnh/20080226/295035-b )

Launched last week in the UK, McGregor has signed to do worldwide television and print ads for the Davidoff Adventure fragrance. His trips "Long Way Down" and "Long Way Round" embody the spirit of the new fragrance.

"Ewan McGregor is a natural choice to represent Davidoff's new male fragrance. Not only is he one of the most talented actors of his generation, but he also has a charisma and an authenticity that will be very important for the new Davidoff Adventure fragrance," said Françoise Mariez, SVP International European Marketing Licenses, Coty Prestige.

Scottish-born Ewan McGregor first came to world attention as Renton in the critically acclaimed "Trainspotting," followed by playing a Jedi Master in "Star Wars" and singing alongside Nicole Kidman in "Moulin Rouge." He has starred in films such as "The Island", "Big Fish", and his latest release is the award winning Woody Allen's "Cassandra's Dream." McGregor also took time out between his film projects to fulfill a dream - a 20,000-mile motorcycle trip across the world for the documentaries "Long Way Round" and "Long Way Down", revealing his adventurous real-life personality.

The scent and style of the new Davidoff Adventure fragrance mark the beginning of a new era for the Davidoff fragrance portfolio.

About Coty Inc.

Coty was created in Paris in 1904 by François Coty who is credited with founding the modern fragrance industry.

Today, Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty with annual net sales of $2.9 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 91 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Baby Phat, Calvin Klein, Cerruti, Chloé, Chopard, Davidoff, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Kenneth Cole, L.A.M.B. fragrance Gwen Stefani, Lancaster, Marc Jacobs, Nautica, Nikos, Sarah Jessica Parker, Vera Wang and Vivienne Westwood.

The Coty Beauty brand portfolio is more widely distributed and includes adidas, Aspen, Astor, Celine Dion, Chupa Chups, David and Victoria Beckham, Desperate Housewives, Esprit, Exclamation, Isabella Rossellini, Jovan, Kylie Minogue, mary-kateandashley, Miss Sixty, Miss Sporty, Phat Farm, Pierre Cardin(i), Rimmel, Shania Twain, Stetson, and Vanilla Fields.

Coty and Puig have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and Comme des Garcons in the U.S. and Canada.

For additional information about Coty Inc., please visit http://www.coty.com.

(i)European license only.

Isabelle MICAL, Vice President Public Relations and Communications, Cerruti, Chloe, Chopard, Davidoff, Lagerfeld, Jil Sander, JOOP !, Lancaster, Nikos, Vivienne Westwood Tel : +33-1-58-71-75 80, E-mail : isabelle_mical@cotyinc.com