About the Gorillaz App
A mixed reality app launched in April, the Gorillaz App invites the viewer in to the weird and wonderful universe of The World's Most Successful Virtual Band, for the very first time. Pushing the boundaries of technology, the app allows fans to immerse themselves in the world of Gorillaz and join Murdoc, 2D, Russel and Noodle at home in the Gorillaz House. Developed by Gorillaz and B-Reel with support from Deutsche Telekom, the fully immersive mixed-reality app is a unique blend of real world, AR, VR and 360 environments, using the technology in a narrative context for the very first time.
To celebrate the release of the new album Humanz, fans were invited - via the app - to the Humanz House Party, an exclusive worldwide listening event which will allowed fans to hear the new album as part of the largest ever geo specific listening experience, bringing people together across 500 locations, from Tokyo to Santiago.
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CONTACT: For more information, please visitwww.newsroom.jaguarlandrover.com or contact: Juliet Fairbairn, Global PRBrand & Partnerships Manager, Jaguar Land Rover,jfairba4@jaguarlandrover.com, +44(0)24-76-565-571, +44(0)75-8579-5758
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