"We leveraged our resources around the globe to develop the design aesthetic for the Volt," said Ed Welburn, vice president, GM Global Design. "It was important that the design capture the face of the Chevrolet as it's recognized around the world."
True to the heritage of its Chevrolet bowtie, the Volt's exterior design suggests spirited performance and is wrapped in a stylish package, with classic Chevrolet performance cues that hint at both Camaro and Corvette. On the inside, near-term technologies and innovative materials combine with ingenious use of ambient light for an interior environment that's light, airy and thoughtful.
"First and foremost, this is an advanced technology vehicle that uses little to no fuel at all. But we didn't see any reason why that should compromise its design," said Anne Asensio, executive director, GM Design. Asensio led the design team that created the Volt concept, with designs solicited from GM's studios around the world.
"We wanted a size that connected with everyone, so we designed a small car," said Asensio. "In the end, the interior design team from England inspired the final interior execution, and the exterior is the work of the Michigan advanced design team.
"Our job was to design a vehicle people could easily imagine," said Asensio. "It couldn't be a 'science project,' because that's not what this car is all about. It had to be realistic, executable and carry the essence of the Chevrolet brand."
Text and photos can be downloaded from the Internet at http://media.gmeurope.com.
Contacts:
Andrew Marshall
GME Technology Communications
Phone: +49-6142-7-7-3815
E-mail: andrew.marshall@de.gm.com
Scott Fosgard
GM Communications
Phone: +1-248-857-0239
E-mail: scott.fosgard@gm.com
DETROIT, January 7 /PRNewswire/ --
Contacts: Andrew Marshall, GME Technology Communications, Phone: +49-6142-7-7-3815, E-mail: andrew.marshall@de.gm.com. Scott Fosgard, GM Communications, Phone: +1-248-857-0239, E-mail: scott.fosgard@gm.com
