-- Nimbuzz Announces Commercial Deal With Studentimediagroup Providing Social Network Community With Real-Time Web and Mobile Communication
Nimbuzz (http://www.nimbuzz.com) and Studentimediagroup today announce a revenue-sharing partnership with Giovani.it (published by Studenti Media Group - Banzai spa), the biggest Italian-speaking social networking community portal with over 2 million active members, that integrates the Nimbuzz technology into its existing site, bringing real-time web and mobile communication capabilities to members for the first time.
The announcement follows a similar deal in November with StudiVZ, the biggest German-speaking social networking site and strengthens an important part of Nimbuzz's commercial distribution model; partnering with established local online communities to increase user adoption and viral spread. The partnership with Studentimediagroup sees Nimbuzz entering a revenue sharing agreement with income generated from adverts sold as part of the social networks' own advertising opportunities.
After successful beta testing, web and mobile chat is now available for all Giovani.it members. Nimbuzz branded webchat, hosted on Giovani.it, enables IM conversations among all community members. The full Nimbuzz portfolio including VoIP calls and file-sharing across popular instant messaging communities will soon follow.
Studentimediagroup will promote the new features to members across the social network Giovani.it, and sister portals Studenti.it and Girlpower.it, via on-site advertising, links to a bespoke download page, and newsletters and blogs.
Nimbuzz CEO Evert Jaap Lugt: "Partnering with Studentimediagroup is the perfect way for Nimbuzz to achieve a strong Italian brand and quickly generate new users. Strategic deals such as this also strengthen our advertising proposition as we become an integral part of an active and social community."
Luca Lani, CEO of Studentimediagroup: "Integrating Nimbuzz gives our members instant access to a popular web chat client plus enriches our community experience online and away from the PC with none of the development time or costs associated. Importantly it also opens up new ad-revenue opportunities for us as our users will now spend significantly more time on our site exploring the new communication features."
Media Kit: http://www.nimbuzz.com/press
About Nimbuzz
Nimbuzz is a mobile social messenger combining instant messaging, (geo) presence, and VoIP across popular communities, including Skype, Windows Live Messenger, Yahoo! Messenger, ICQ, Google Talk, AIM, and social networks including Facebook and MySpace. The free application is available on the mobile, web and PC, for instant messaging, location sharing, (group) calling, file sharing, and chat rooms.
From one contact list users can call, chat, message and more, with all their friends in one place. Nimbuzz is a feature rich mass market product for the hyper-connected lifestyle.
About Studenti Media Group
Banzai is an Italian group focused on internet market and media market, e-commerce and web services. Founded in 2006 by Paul Ainio, one of the pioneers of internet Italian, and Andrea Di Camillo, Banzai controls more than 20 companies. With over 6 million unique users it ranks among the top players in the Italian web, along with Telecom Italia, Wind, Gruppo L'Espresso Group and RCS (Nielsen Online data for October 2008). Banzai aims to grow in the Italian web market with an integrated project that would develop the online media in synergy with the activities of e-commerce and web services. Among the companies in the advertising, there are the dealers and Pixel Comprabanner. Among those in the media StudentiMediaGroup, Bloo, altervista, Save the Date, SoldiOnline, Rgb, Onedegree, Gypsies, Film.tv. Among the companies involved in e-commerce: ePRICE, Sitonline, Efo, Saldiprivati and Joys. Among the companies of web services: Quadrante, Officine Network, Melazeta.
Contact: Tobias Kemper +31-646645659, tobias@nimbuzz.com