Actualizado 08/08/2008 16:03
- Comunicado -

Atmel Supports Digital Broadcasting Information Service, Journaline, at the Olympic Games in Beijing

HEILBRONN, Germany, August 8 /PRNewswire/ --

Atmel(R) Corporation (Nasdaq: ATML) announced today that it supports a new text-based information service for digital broadcasting, called Journaline(R), which will be integrated into several shuttle vehicles at the 2008 Summer Olympics in China. This service delivers passengers and drivers live news in a ticker format. Users can access current news information and track live sporting results directly from an in-car module with text-to-speech presentation or from a portable receiver with text presentation.

Atmel offers a complete DAB chipset solution for Journaline. It includes an RF frontend ATR2732 and a DAB-decoding baseband ATR2740. The ATR2740 baseband processor is a highly functional system-on-chip solution. Its flexibility enables easy implementation of application-related tasks. This chipset forms the hardware basis for the Digital Radio Box, Atmel's verification and visualization tool for data-based services, which is also used in the Journaline trials.

The Journaline data service was internationally standardized by the WorldDMB forum in September 2007. The data service is currently broadcast as part of DAB/DMB and DRM digital radio transmissions.

Availability and Pricing

The ATR2732 and ATR2740 are currently in production. Please contact your local distributor or Atmel sales office.

    
    Footnote
    DAB = Digital Audio Broadcasting
    DMB = Digital Multimedia Broadcasting
    DRM = Digital Radio Mondiale

About Atmel

Atmel is a worldwide leader in the design and manufacture of microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on consumer, industrial, security, communications, computing and automotive markets.

(C) 2008 Atmel Corporation. All Rights Reserved. Atmel(R), logo and combinations thereof, and others are registered trademarks, or trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.

Information

Product information on Atmel's DAB products and the DAB Digital Radio Box may be retrieved at: http://www.atmel.com/products/audio/defa...

For more information on Journaline see http://www.journaline.info

    
    Press Contacts
    Dr. Susanne van Clewe,
    Marcom Manager Communications and Automotive Products
    Tel: +49-7131-67-2081, Email: susanne.van-clewe@atmel.com
    Helen Perlegos, Public Relations
    Tel: +1-408-487-2963, Email: hperlegos@atmel.com

Web site: http://www.atmel.com

Dr. Susanne van Clewe, Marcom Manager Communications and Automotive Products, +49-7131-67-2081, susanne.van-clewe@atmel.com; or Helen Perlegos, Public Relations of Atmel Corporation, +1-408-487-2963, hperlegos@atmel.com

Comunicados

Si quieres mejorar el posicionamiento online de tu marca, ahora puedes publicar tus notas de prensa o comunicados de empresa en la sección de Comunicados de europa press

Si necesitas asesoramiento en comunicación, redacción de tus notas de prensa o ampliar la difusión de tu comunicado más allá de la página web de europa press, ponte en contacto con nosotros en comunicacion@europapress.es o en el teléfono 913592600