Viacom Unveils Findings From Global Research Study, "the Next Normal: an Unprecedented Look at Millennials Worldwide" (y

        
        - The global quantitative survey was conducted in June/July 2012 with a
          sample of more than 11,300 respondents. The sample of approximately 450 respondents in
          each country (900 in the UK) covered three age groups, each of approximately 150
          interviews: 150 x individuals aged 9-14 (last wave Millennials), 150 x ages 15-24, 150
          x ages 25-30 (first wave Millennials).
        - Fieldwork and data processing was carried out by GFK NOP MEDIA AND
          ENTERTAINMENT with IPSOS providing fieldwork support in Saudi Arabia.
        - Study design, analysis and reporting directed by JO MCILVENNA LTD.
        - The primary research undertaken for "The Next Normal" was enhanced by
          additional analysis based on 3,400 Millennials and 665 parents of Millennials in the
          U.S.
        - In addition, we were able to draw on qualitative explorations including
          content analysis, focus groups, online QualBoard discussions and interviews with
          generational experts.

About Viacom

Viacom is home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in over 160 countries and territories. With media networks reaching approximately 700 million global subscribers, Viacom's leading brands include MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, COMEDY CENTRAL, TV Land, SPIKE, Tr3s, Paramount Channel and VIVA. Paramount Pictures, celebrating its 100th year in 2012 and creator of many of the most beloved motion pictures, continues today as a major global producer and distributor of filmed entertainment. Viacom operates a large portfolio of branded digital media experiences, including many of the world's most popular properties for entertainment, community and casual online gaming.

For more information about Viacom and its businesses, visit http://www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at http://www.twitter.com/Viacom.

About Viacom International Media Networks

Viacom International Media Networks (VIMN), a unit of Viacom Inc. , is comprised of many of the world's most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Musica y Mas. Viacom brands are seen globally in more than 600 million households in 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties.

    Photo:
    http://photos.prnewswire.com/prnh/201211...

CONTACT: For further information, please contact: Seema Alibhai, VIMN,+44-203-580-2106, seema.alibhai@vimn.com. Bernadette Simpao, VIMN ,+1-212-654-4311, bernadette.simpao@vimn.com. Neena Koyen, Viacom Inc.,+1-310-752-8452, neena.koyen@viacom.com