Budweiser Tapped as Official Beer Sponsor of the 2010 and 2014 FIFA World Cup(TM) Events

ST. LOUIS, April 27 /PRNewswire/ --

Anheuser-Busch (NYSE: BUD), brewer of Budweiser and a leader in international sports marketing, today announced its continued partnership with the Federation Internationale de Football Association (FIFA) as the official beer of the 2010 and 2014 FIFA World Cup(TM) tournaments. The brand also serves as the official beer sponsor of the 2006 FIFA World Cup(TM) in Germany this summer.

"In every corner of the world, football fans share a passion for their favorite teams and players, and they enjoy watching the games with a cold beer," said Tony Ponturo, vice president of global media and sports marketing, Anheuser-Busch, Inc. "As the most watched international sporting event, the FIFA World Cup allows Anheuser-Busch to connect our flagship brand with millions of adult beer drinkers and football fans. Since 1986, Budweiser has been a strong supporter of this tournament, and we will continue to bring fans closer to the excitement of the FIFA World Cup for the next eight years."

Anheuser-Busch supports its sponsorship of the FIFA World Cup both in the host country and key international markets. This includes use of the official tournament marks for promotional purposes, such as packaging, point-of-sale materials and other advertising. The company also receives on-field signage, outdoor billboards and pouring rights at FIFA World Cup venues.

In 2006, Anheuser-Busch has several activities supporting its FIFA World Cup sponsorship including Budweiser Cup, an amateur tournament that features six-man football teams from around the world. Participating countries include: Portugal, Germany, Greece, England, Northern Ireland, United Arab Emirates, the Netherlands, Italy, Argentina and the United States. Anheuser-Busch also will sponsor the "Man of the Match" award given to each game's outstanding player. In addition, special cans and bottles with the World Cup logo will be available throughout Europe.

Anheuser-Busch has been a FIFA World Cup partner since 1986. The 2014 FIFA World Cup will be Anheuser-Busch's eighth consecutive tournament as a major event sponsor, serving as a symbol of the company's commitment to football around the world.

Budweiser is a world leader in sports marketing. In addition to the FIFA World Cup, Budweiser is an official sponsor of the F.A. Premier League, Major League Soccer and the U.S. Olympic and National soccer teams. The King of Beers also sponsors a variety of sports ranging from baseball and basketball to motorsports and boxing, including the 2008 Olympic Games, the 36th Ryder Cup, Major League Baseball and the National Basketball Association.

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding nearly 50 percent share of U.S. beer sales. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer, and a 27 percent share in Tsingtao, the No. 1 brewer in China. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired U.S. and Global Companies lists in 2006. Anheuser-Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is America's top recycler of aluminum cans. For more information, visit http://www.anheuser-busch.com .

Web site: http://www.anheuser-busch.com

Dan Pierce, +1-314-577-7197, daniel.pierce@anheuser-busch.com , or Rick Oleshak, +1-314-577-9928, rick.oleshak@anheuser-busch.com , both of Anheuser-Busch