mobilkom austria and Vodafone announce a partnership agreement
"The best of two worlds" - domestic strength of mobilkom austria
and its subsidiaries complemented by the benefits offered by
Vodafone, the world"s largest mobile communications operator.
mobilkom austria"s customer base will benefit from global services
and attractive roaming rates.
VIENNA, 7 Ene. (PRNewswire) -
Today Telekom Austria AG (VSE:TKA; NYSE:TKA) announced a
partnership agreement between its subsidiary mobilkom austria and
Vodafone (NYSE: VOD; LSE: VOD). The world"s largest mobile
communications operator, with a presence in 28 countries, 17 of which
are European, and the mobilkom austria group, present in four
European countries, have agreed to an exclusive cooperation. The
cooperation is based on the so-called "Partner Concept", already
successfully implemented with Radolinja (Finland), TDC Mobil
(Denmark), MTC (Kuwait) and Radiolinja Eesti AS (Estonia). Apart from
roaming products the partnership encompasses joint product
development, marketing and global account management as well as
procurement synergies between Vodafone and mobilkom austria group in
Austria, Slovenia and Croatia.
"We are entering into a partnership agreement, which will allow
us to integrate into a global partner network without giving up our
independence. The two operators will immediately initiate a joint
strategic product development program in certain business areas,
which will add to our respective strengths. For our customers, this
cooperation means that they are being offered the best of both
worlds," reports Boris Nemsic, CEO mobilkom austria and COO Wireless
Telekom Austria. The cooperation does not entail an equity investment
by either company, both partners will continue to operate as
independent companies.
Heinz Sundt, CEO Telekom Austria AG stated: "For the benefit of
our shareholders, this cooperation ensures that mobilkom austria will
continue to provide an attractive contribution to the financial
performance of the Telekom Austria Group."
- "Partner Agreement" - Maximizing Advantages without Financial
Involvement
Thomas Geitner, Vodafone Chief Executive for Global Products &
Services, highlights the advantages of the partnership for both
business groups: "We enter into this cooperation, which offers
advantages for Vodafone customers, shareholders and our operators, as
equal partners. As we are not operating in the regions covered by the
mobilkom austria group, we are removing the blank spaces on
Vodafone"s map of Europe. mobilkom austria"s leadership in
innovations is widely recognized which makes them a particularly
valuable partner for us." This agreement with the mobilkom austria
group marks the first partnership between Vodafone and a combined
group of operators. It is intended for the partnership to comprise
additional regions in which the mobilkom austria group might
potentially operate in the future. For Vodafone the partnership with
mobilkom austria forms a bridge towards a possible further
cooperation in Central and Eastern Europe.
- Think global, act local: Increased Cost-Effectiveness and
Global Know-how Combined with Local Customer-Focus
According to Nemsic, being in the position of market-leader in
Austria, the mobilkom austria group was able to choose its preferred
partner through which to access a global network. "Our assets in
Austria, Croatia and Slovenia with turnover and customer growth in
all subsidiaries as well as the rapid know-how transfer between the
group"s companies, has made it possible to achieve innovation
leadership in each country. Best practice sharing and intensive
exchange of know-how with Vodafone will reinforce this position in
the future," explains Nemsic. In addition to product development,
mobilkom austria will also cooperate in the areas of technical
platform development as well as key account management and
distribution with its partner. Considerable cost savings will result
not only from synergies in product development, but also from joint
purchasing of hardware and software products.
- Eurocall Provides Favorable Rates for Calls in 26 Countries
Above all, the advantages will benefit the customers - 107.5
million in the Vodafone Group and 4.3 million in the mobilkom austria
group. In the future, Vodafone customers will prefer to use the
networks of A1, VIPnet and Si.mobil as these will offer conditions
equivalent to the Vodafone home network. That means: Global services
which apply to all of the countries covered by both partners, new
services and a cross-border flat rate. "We will be launching new
roaming rates in the first half of 2003. With Vodafone Eurocall, we
can offer our customers in Austria, Croatia and Slovenia low,
transparent rates in 26 countries - basically all of Europe. In
addition to that, the customer is guaranteed a high level of
assistance and simplified access to services when abroad," says
Hannes Ametsreiter, responsible for Marketing, Distribution and
Customer Services at mobilkom austria.
mobilkom austria has the exclusive rights to the implementation
and marketing of Vodafone products within its markets (with the
exception of Liechtenstein). "For products which we develop together,
a joint branding approach will be adopted. " says Ametsreiter. "The
combination with the internationally established brand "Vodafone"
will add value to our brand A1."
- Notes to Editors
Vodafone is the largest mobile communications group in the world
represented in 28 countries and on five continents. As of September
30th, 2002, Vodafone serves over 107.5 million customers worldwide
and is one of the largest companies in the FTSE 100 and in the
Eurotop 300. Through the partner network program, which the mobilkom
austria group has now joined, Vodafone expands its footprint in
Europe. New growth opportunities are addressed through cooperations
with the strongest regional players.
Telekom Austria is the leading telecom operator in Austria. The
company is listed both on the Vienna Stock Exchange and the New York
Stock Exchange and has a market capitalisation of currently
(Euros)4.8bn. The group"s main business lines are Wireline and Mobile
Communications. mobilkom austria is the leading mobile telecom
operator in Austria and also operates in Croatia, Slovenia and
Liechtenstein. As of September 30 2002, mobilkom austria serves 4.3
million customers. mobilkom austria is a wholly owned subsidiary of
Telekom Austria.
Source: Telekom Austria Group
Contacts: Martin Bredl, Telekom Austria"s Company Spokesman, Tel:
+43 (0) 59 059 1 11001, E-Mail: martin.bredl@telekom.at; Cubitt
Consulting (UK), Peter Ogden, Tel: +44 (0)20 7367 5100, E-Mail:
peter.ogden@cubitt.com
(81132)
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