Actualizado 03/09/2008 11:08
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INRIX Expands Management Team and Establishes INRIX European Headquarters

KIRKLAND, Washington and DUSSELDORF, Germany, September 3 /PRNewswire/ --

-- Hires GM Europe and Vice President of Marketing

INRIX(R), the leading provider of traffic information, today announced two significant additions to its executive management team and the opening of its European headquarters. Hans-Hendrik Puvogel, formerly CEO of Jentro Technologies, is joining INRIX as general manager Europe and is responsible for establishing the company's European headquarters in Dusseldorf, Germany. Chris Hamer, a seasoned marketing executive at OnStar, Cadillac and priceline.com, is joining INRIX as vice president of marketing.

    
    (Photo: http://www.newscom.com/cgi-bin/prnh/20080903/AQW095)
    (Logo: http://www.newscom.com/cgi-bin/prnh/20060424/SFM077LOGO-b)

Hans-Hendrik Puvogel (41) is responsible for INRIX operations and business development activity in Europe. Prior to joining INRIX, Hans was the CEO of Jentro Technologies, a leading navigation platform company based in Germany. He transformed Jentro from a small phone application development company into an international platform provider for location-based services. Hans established innovative business models and drove the development of connected navigation by integrating key players in local search, traffic information, weather, parking, events and m-commerce. Hans has over 13 years of experience in navigation, telecommunications and consumer media including executive roles at Handelsblatt Group and Bertelsmann AG.

Chris Hamer (47) is responsible for overall marketing, brand management and public relations at INRIX. Chris is a senior marketing executive and brand strategist with over 20 years of demonstrated business to consumer and business to business experience. He was most recently senior vice president, sales and marketing for SpeedShape, a leader in advanced 3D and CGI animation technology. Previously, Chris held senior advertising and marketing roles for Sony, Cadillac, OnStar and priceline.com, including creating the award-winning radio campaign for OnStar called 'Real Stories' based on real subscriber events, that resulted in increasing subscription revenue by over US$100 million annually.

"The addition of Hans and Chris to the INRIX executive team showcases the commitment to our international expansion and strategic marketing initiatives," said Bryan Mistele, president and CEO of INRIX. "Their deep industry and consumer experience will further accelerate our efforts in bringing connected in-car traffic, navigation and related location-based content to market."

About INRIX

INRIX(R) is the leading provider of accurate real-time, historical and predictive traffic information in North America and Europe, with over 55 customers and industry partners including TomTom, MapQuest, Microsoft, Clear Channel Radio's Total Traffic Network, TeleNav, I-95 Corridor Coalition, Tele Atlas, deCarta, ITIS Holdings, Mio, Navigon, TCS, Telmap, ANWB, ARC Transistance, and TNO. INRIX delivers the highest quality data and broadest coverage available for personal navigation, mapping, telematics and other location-based service applications in the car, online and on mobile devices. INRIX Traffic Services leverage sophisticated statistical analysis techniques, originally developed by Microsoft Research, to aggregate and enhance traffic-related information from hundreds of public and private sources, including traditional road sensors and the company's unique network of over 800,000 GPS-enabled vehicles and cellular probes. INRIX delivers traffic information today for over 100 markets in North America and via ARC Transistance for 16 European countries. To experience the traffic technology revolution behind the next generation of navigation and location-based service applications, visit http://www.inrix.com.

Web site: http://www.inrix.com

Maggie Miller of Weber Shandwick, +1-310-854-8385, mmiller@webershandwick.com, for INRIX; Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080903/AQW095, http://www.newscom.com/cgi-bin/prnh/20060424/SFM077LOGO-b, AP Archive: http://photoarchive.ap.org, PRN Photo Desk photodesk@prnewswire.com

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