Global Smartphone Sales Hit a Quarterly High in Q4 2015 (y 2)

Smartphones: 2015 sales vs 2016 forecast

Units sold (in mil.)

2015 sales 2016 forecast Y/Y % change

Latin America 109.7 108.8 -0.8%

Central & Eastern Europe 73.2 77.9 6.5%

North America 190.7 193.7 1.6%

Emerging APAC 185.2 227.0 22.6%

Middle East & Africa 162.4 187.7 15.6%

Western Europe 137.1 142.3 3.8%

China 385.3 397.2 3.1%

Developed APAC 64.8 65.5 1.1%

Global 1,308.5 1,400.2 7.0%

(table continued below)

Sales value (in bn. USD)

2015 sales 2016 forecast Y/Y % change

Latin America 27.0 25.5 -5.7%

Central & Eastern Europe 14.8 14.5 -1.5%

North America 77.9 77.2 -0.9%

Emerging APAC 30.7 33.1 7.9%

Middle East & Africa 42.0 43.3 3.0%

Western Europe 53.6 52.7 -1.6%

China 115.8 117.8 1.7%

Developed APAC 37.5 37.2 -0.7%

Global 399.2 401.3 0.5%

Source: GfK Point of Sales (POS) Measurement data in 90+ markets 2015; GfK

forecasts 2016 - at Jan.16.

For more information, visit www.gfk.com [http://www.gfk.com ] or https://twitter.com/GfK

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Wes Rogers 

T. +44-(0)203-287-3262 / T. +1-912-506-0869 

wes@greenfieldscommunications.com